Digital marketing
Boost your business, learn the latest techniques!
Customer experience
Product information: the key to an optimal customer experience
Rich, reliable product sheets must include detailed descriptions and high-quality photos.
By improving the customer experience, you reduce return rates and offer consumers the opportunity to make informed purchasing decisions. The www.goaland.com solution enables you to deliver optimal, compelling product experiences across all sales channels.
Point of sale
E-commerce and mobile
SEO
6 essential elements
for successful SEO
01
Technical optimization
02
Content
creation
03
Acquisition of natural links
04
Analysis & performance monitoring
05
Expertise and ongoing training
06
Patience and perseverance
Interact with your followers
and develop your community
To develop your community, you need to know what your followers want and need. Find out what they want, so you can tailor your content and interactions to them. By interacting with your ambassadors, you can consolidate a relationship of trust. If you want to encourage engagement, simply diversify your content formats and make them attractive.
Beyond the logo
The power of brand equity in
a changing marketing world
More than just a logo, brand equity is based on customer awareness, image and loyalty. Companies need to adapt their marketing strategy to optimize their visibility on the web.
If you want to invest in building solid brand equity, you need to develop a coherent strategy. Think about creating memorable and engaging customer experiences, as well as defining a clear and unique identity. By improving your image, you’ll build customer loyalty, boost your market share and set yourself apart from the competition.
Focus on images
Vital steps in producing impactful visual content
To produce visual content that captures your audience’s attention, you need to follow three main phases. Start by determining your objectives and personas. Next, create high-quality, engaging visuals. Finally, optimize your content so that it is more visible on the web and social networks.
Creative palette
Using colors for visual design
Creative lighting
Creating interactive and engaging content
Pixel power
Communication performance
Vary visual content formats
Building audience loyalty
3 key engagement metrics every marketer should track
Digital revolution
How AI is reshaping
the online shopping experience
Artificial intelligence is revolutionizing online product search by offering personalized recommendations. For example, e-commerce site owners are using this technology to recommend products to consumers based on their purchase and search history.
Artificial intelligence
for shopping
More personalized customer experience
Beyond shopping
baskets
Analysis and advertising
tools
Behind the scenes of the customer experience
A positive and memorable experience
Marketing events
Pitfalls to avoid at
marketing events
When organizing a marketing event, you need to draw up an action plan to achieve your objectives. It’s also important not to neglect the logistical aspect to ensure your event runs smoothly.
Lack of clear direction
Lack of strategic planning
Post-event engagement strengthens customer relations. A company should not neglect it, as it enhances its brand image. By measuring the impact of your engagement, you can identify strengths and areas for improvement to ensure the success of your project.
Neglecting post-event engagement
Thank-you e-mails
Expert advice
Working with market
research companies
Digital channels
In-depth professional expertise
Refine your strategies
Access to quality data and insights
Marketing automation tools